Startup Nation Central Brand Guidelines
Color Scheme
Content
- Introduction
- Visual Tool: Indigo Blue
- Visual Tool: Sun Bleached Pastels
- Color Origins
- Color Usage Scale
- Color Combinations
Color plays an important role in how the identity comes to life. Color amplifies brand expression and our personality.
VISUAL TOOL
— Indigo Blue
VISUAL TOOL
Indigo Blue
DESCRIPTION
Indigo blue has become synonymous with the corporate and big tech world. Widely used to communicate trustworthiness and stability while remaining fresh and clean. Within the context of Israel the color takes on a much deeper meaning. As the primary color of the Israeli flag, this blue is considered the national color of Israel and and has its origins in Judaism.
THEMES
Corporate Tech
Cool, Calm & Collected
Tekhelet
Tekhelet
The Lost Dye
The blue used in the Israeli flag is inspired by the Tallit. The blue dye used has deep symbolism within Judaism and is itself an example of ancient experimentation and innovation. The highly prized blue dye was lost for many years but has been rediscovered and is sourced from the Hexaplex trunculu snail
VISUAL TOOL
— Sun Bleached Pastels
VISUAL TOOL
Sun Bleached Pastels
DESCRIPTION
Weather its the hazy sunsets, the warm tones of Jerusalem stone, or the crystal minerals of the Dead Sea, we are inspired by the soft, but rich colors of the Israeli landscape. Tactile, natural, warm, real and grounded.
THEMES
Warm & Natural
Subtle & Understated
The Israeli Landscape
Sun Bleached Pastels
Our color palette inspired by the rich and diverse colors of Israeli landscape.
Color Origins
rich and diverse Israeli landscape as
well as the symbolically rich color of blue.
Blue being the national color of Israel, it is present in the nations
flag and shares a rich and unique cultural history and lore within Israel.
Color Usage
Scale
The over-all color usage of the brand adherence to the following color scale guidelines.
This refers to the amount of presence and importance is placed on specific colors within the over-all color scheme.
This does not mean that this ratio needs to be strictly adhered to in every application, or that each color will be present in every application.
It merely serves as an overview guideline as to which colors are preferred for specific tasks.
Combinations
The SNC brand makes use of a wide array of rich and vibrant colors. However cautoin must be taken to use these colors in the correct way.
Here follows an outline of colors combinations that are encouraged as well as those that are to be avoided.
White content should not be used on the Jerusalem Stone or Haze blue color, as this will impair legibility.
Content cannot be placed on the same color background color as itself.
White, Palm Black, Tekhelet Blue & Jaffa Orange can be used as the foreground colors all the other colors (Excluding those in the two aforementioned guidelines)
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