Startup Nation Central Brand Guidelines
Photography & A.I. Images
Content
- Introduction
- Visual Tool — Photography
- Photographic Style
- The People
- A.I. Generated images — Prompt Writing
- A.I. Generated images — Samples
- Photo Filter
- Black and White Photo Filter
Photography plays an important functional and expressive role in our identity. When used with typography and color, the system comes to life.
VISUAL TOOL
— Photography
VISUAL TOOL
Photography
DESCRIPTION
By capturing reality. In detail, as it really is. We are able to evoke a strong sense of empathy. Specificity beyond statistics. By depicting the real people that drive and make up Israel we are able to connect to their inherent humanity. Not only through empathy, but also by platforming and aiding in the visibility of all Israeli’s.
THEMES
Community
Empathy
Humanism
Photographic Style
Style is warm, textured & story driven. tightly cropped, emotive imagery. LAndscapes should show the majestic elements of israel
The people
The primary focus of the photography is to underpin the deeper emotional implications of the innovations and impact of the brand.
A.I. Generated images
— Prompt writing
Prompts
Tips for writing prompts:
Midjourney doesn’t understand grammar or punctuation. Write in as plain English as possible.
You CAN use commas, but to help you organize your thoughts.
(Optional) Reference image link:
Viewing angle:
Crop:
“Photo” tag
Subject:
Action:
Environment:
Lighting:
Camera style:
“UHD” tag
**It is very difficult to remove an element with Midjourney. Nevertheless, you can try to solve it by adding a “–no {{element to remove}}” instruction.
ATTENTION >
Below prompt to always be added to the end of description
___________
photo-realistic, Kodak Gold 400, 35mm film, subtle light leak, natural lighting, realistic high detail, photorealistic, ultra-detailed, symmetry, center frame, realistic high detail
Aspect Ratio Parameter: Prompt
(Only if reference image link included) Image weight parameter:
/Imagine <Ref image> a <Viewing angle> <Crop> “photo” of <Subject>, <Action>, <Environment>, <Lighting>, <Camera style>, “uhd” “–no {{element to remove}}” “–ar {{desired aspect ratio, e.g. 2:3}}” “–iw {{image weight anywhere between 0 – 2}}”
Example:
/imagine eye-level, center-frame, mid-shot photo of a smiling adult Israeli woman, in a desert, natural lighting, Kodak Gold 400, 35mm film, subtle light leak, natural lighting, realistic high detail, photorealistic, ultra-detailed, symmetry, center frame, realistic high detail, -ar 2:3
ATTENTION >
Below prompt to always be added to the end of description
___________
photo-realistic, Kodak Gold 400, 35mm film, subtle light leak, natural lighting, realistic high detail, photorealistic, ultra-detailed, symmetry, center frame, realistic high detail
A.I. Generated images
— Samples
Below is the sample prompt to create SNC styled imagery.
Description Sample
A young Israeli woman using her laptop to connect to a server, outside in the Negev desert, there are two cables running from her laptop into a Pelican protective case that has another computer in it. The background is The Negev power station, photo-realistic, Kodak Gold 400, 35mm film, subtle light leak, natural lighting, realistic high detail, photorealistic, ultra-detailed, symmetry, center frame, realistic high detail
Photo Filter
A simple filter process allows for various non-conforming images to be treated in a consistent and unique manner.
The filter adds a new level of grain and noise to image again denoting a sense of a ‘copy of a copy’ playing into reconstruction narrative prevalent in the SNC visual identity.
This filter can be executed using the Photoshop action provided.
LINES: TEKHELET BLUE
WORD-MARK: WHITE
LINES: TEKHELET BLUE
WORD-MARK: WHITE
LINES: TEKHELET BLUE
WORD-MARK: WHITE
LINES: TEKHELET BLUE
WORD-MARK: PALM BLACK
Black and White
Photo Filter
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