Startup Nation Central Brand Guidelines
Look & Feel
Content
- Introduction
- Design Principles
- Visual Identity Elements
- Visual Identity Elements at a Glance
This is our guiding compass. These ideas set the foundation for our brand and its central tenets will shape future decisions.
Design Principles
Innovative & Cutting Edge
As an organization that lives and breathes Innovation and its power to affect change, our new design language speaks to the principles of spontaneity, progression, confidence and boldness.
Authentically Human & Warm
We partner with leaders tackling humanity’s most pressing challenges. The innovation know-how we harness impacts people and, similarly, it is our talented internal partners who stand on the front lines connecting global solution seekers with local problem solvers. Yes tech, yes innovation but, ultimately, yes people.
Agile, Actionable & Creative
Our design language is simple without betraying its sophistication, evoking trustworthiness and placing us solidly amongst our international peers. Our Visual Language has been designed to balance the need for consistency while offering the greatest possible amount of freedom for innovative design decisions.
Distinctly Israeli
Not just any innovation but Israeli innovation. This is the metaphor of Start Up Nation and as such our design language speaks to a deeply rooted Israeli identity, drawing on a color palette found in, amongst and through the land.
Professional, World-class & Differentiated
As a world-class organisation bridging the cultural divide between the Israeli and global ecosystems, we are committed to maintaining the highest professional standards in all that we do, consciously proving our ability to deliver on our promises.
Visual Identity Elements
The following slides will explore the different Visual and graphic assets and elements that the Visual Identity is comprised of.
Visual Identity
Elements at a Glance
Below you will find a brief overview of the various building blocks and tools that the designer can employ
to build and create cohesive and engaging collateral and communications.
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