ROCHE FOR A BETTER FUTURE

Breast Cancer Innovation Challenge & Pilot Program

Final Event


Nov 26, 2025
| In Person & Online

In Person – Startup Nation Central HQ, Tel-Aviv
5:00PM-7:30PM IST

Watch Live – Streaming from Our Landing Page
5:30PM-7:30PM IST | 4:30PM-6:30PM CET |  10:30AM-12:30AM EST

Partners

In collaboration with

Join us for the Roche for a Better Future – Breast Cancer Innovation Challenge Final Event

Roche Israel, Startup Nation Central, and Sheba Medical Center share a vision of advancing digital health solutions that can meaningfully improve the lives of breast cancer patients. Our goal is to enhance adherence and compliance, enable better disease management, and improve the quality of life for patients, resulting in personalized care that drives better health outcomes.

The Roche for a Better Future – Breast Cancer Innovation Challenge & Pilot Program offers a unique opportunity for the winning startup. The prize package includes a real-world clinical pilot at Sheba Medical Center, valued at up to 250,000 NIS, comprehensive mentorship from Roche, Sheba, and Almeda Ventures, fast-track submission to the Helsinki Committee, global exposure, and potential collaboration with Roche.

From a highly competitive pool of applicants, only five finalists will showcase their solutions at the final event on November 26, 2025. At the close of the event, the winner of the challenge will be announced.

To learn more about the challenge: https://better-future.co.il/

Finalists to be revealed soon

Speakers

Avi Hasson

Avi Hasson

CEO

Startup Nation Central

Irit Yaniv

Dr. Irit Yaniv

Co-founder and Chairperson

Almeda Venturs

Avi Danziger

Avi Danziger

General Manager

Roche Israel

Dr Gal Yam

Dr. Einav Gal Yam

Director of the Sheba Breast Cancer Institute

Sheba Medical Center

Richard Erwin

Richard Erwin

Head of Commercial Excellence, Pharma International

Roche

Tali Rozin

Tali Rosin

CEO

One in Nine
(Credit: Yifat Yogev)

Tal Sella

Dr. Tal Sella

Heads of the Service for Young Women with Breast Cancer

Sheba Medical Center

Raanan cohen

Prof. Raanan Berger

Director of the Cancer Center

Sheba Medical Center (Credit: Joey Cohen)

Agenda

17:30-17:45
Opening Remarks

Avi Hasson, CEO of Startup Nation Central
Avi Danziger, General Manager of Roche Israel
Prof. Raanan Berger, Director of the Cancer Center, Sheba Medical Center

17:45-18:00
Scaling Innovation from Concept to Global Impact

Richard Erwin, Head of Commercial Excellence, Pharma International, Roche

18:00-18:20
Building a Better Future: How Digital Health is Reshaping Breast Cancer Care

Dr. Einav Gal Yam, Director of the Sheba Breast Cancer Institute
Dr. Irit Yaniv, Co-founder and Chairperson of Almeda ventures
Dr. Tal Sella, Head of the Service for Young Women with Breast Cancer, Sheba Medical Center

18:20-19:05
Finalists' Pitches
19:05-19:20
It's All About Us - The Breast Cancer Patient Journey

Tali Rosin, CEO, One in Nine

19:20-19:30
Announcement of Winner

Register Here

Attendance:

By registering, you agree that the event may be recorded and may appear in Startup Nation Central marketing material and/or be used for any other lawful purpose, and you waive any rights of privacy or compensation in this regard.

Startup Nation Central is a free-acting NGO providing global solution seekers frictionless access to Israel’s bold and impatient innovators to help tackle the world’s most pressing challenges.
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Looking forward to seeing you at the event.