Startup Nation Central Brand Guidelines
Brand Strategy
Content
- Introduction
- Tagline
- Positioning
- Our Brand Pilars
- Our Story
- Values
- Vision
- Mission
- Value Proposition
- About Us
- Startup Nation Finder
This is our guiding compass. These ideas set the foundation for our brand and its central tenets will shape future decisions.
Startup Nation Central tagline
Impatient Innovation For A Restless World
Positioning
Startup Nation Central gives global solution seekers frictionless access to Israel’s bold, determined, and impatient innovators – and to their expertise and the solutions they offer.
Our Brand Pillars
Frictionless Access
We give solution seekers a highly curated ‘All Access Pass’ to the Israeli tech ecosystem, connecting them to Israel’s bold, determined, and impatient innovators, their expertise and the solutions they offer. At the same time, we fortify the tech ecosystem by connecting local entrepreneurs with global partnerst
Untethered Agency
We are a free-thinking, free-acting, philanthropically-funded NGO, with no transactional interests – period. Our unbiased stance gives us the unique ability to operate across political and cultural fault lines and geographic borders.
No Time to Waste
The world’s solution seekers can’t sit on their hands waiting for traditional innovation to deliver. We believe Israel’s bold and impatient approach to solving complex challenges through tech innovation is what drives progress.
Our Story – Internal
Israelis are a notoriously impatient bunch. Unlike other global economic powerhouses, this tiny country hasn’t always had the luxury of time, space, or security. Driven by a persistent sense of urgency, we don’t wait for a green light before jumping to action. Everyone is growing restless with the progress of governments and multinationals in tackling the world's most complex challenges. Innovators want to find solutions, and fast, but are held back by long processes and risk aversion. Solution seekers everywhere need a dose of Israel’s unique approach to problem solving - bold, determined, audacious, scrappy innovation, with a healthy disregard for
formality and authority, abandoning formal protocols, immune to failure on the path to success, and with irrepressible confidence and optimism for the future. Unbiased, ambitious, and dedicated to strengthening Israel’s economic future, Startup Nation Central is uniquely positioned to provide frictionless access to the one thing that can make a lasting impact: Impatient Innovation for a Restless World
Values
Professional
As a world-class organization bridging the cultural divide between the Israeli and global tech ecosystems, we are committed to maintaining the highest professional standards in everything we do, consistently delivering on our promises.
Optimistic
As a world-class organization bridging the cultural divide between the Israeli and global tech ecosystems, we are committed to maintaining the highest professional standards in everything we do, consistently delivering on our promises. Optimistic As citizens of a nation that has proven its ability to beat the odds, we know that unreasonable optimism is fuel for survival. We firmly believe that Israel’s unique approach to tech innovation has the potential to create a deep impact and drive long-lasting, positive change.
Collaborative
We believe innovation shouldn’t be a closed box. We bring together the smartest people, ideas, and entities, facilitating open communication and collaboration to solve problems together and to find opportunities where others aren’t looking. So that the impact of innovation is realized on the widest scale possible.
Global
Israeli innovation is mission-critical for strengthening the country’s economy and for helping the world make meaningful progress on modern challenges. We’re motivated to do what we can to impact both for the better by thinking broadly and long term.
Vision
To ensure a thriving, resilient, and competitive Israeli economy and society. Now, and for future generations.
Mission
To strengthen Israel’s economy and society by fortifying its tech innovation ecosystem.
Value Proposition
Frictionless Access to Israeli Innovation.
At Startup Nation Central, we help tackle today’s most complex challenges by harnessing Israel’s bold and determined approach to tech innovation. We call this Impatient Innovation. We provide global solution seekers with frictionless access to local problem solvers, to their expertise, and the innovation they offer. At the same time, we fortify Israel’s tech ecosystem from within by providing local entrepreneurs with opportunities to form global partnerships that accelerate growth and impact.
About Us -boilerplate
120 words
At Startup Nation Central, we help tackle today’s most complex challenges by harnessing Israel’s bold and determined approach to tech innovation. We call this Impatient Innovation. As a free-thinking, free-acting, philanthropically-funded NGO we provide global solution seekers with frictionless access to local problem solvers, to their expertise, and the solutions they offer. Our work goes beyond borders and ideologies, allowing us to build bridges where none exist and strengthen ties where they do, while continually fortifying Israel’s tech ecosystem from the inside. By bringing regional, national, and global solution seekers together with Israeli tech innovators, we can make meaningful progress toward our goals for improved climate and healthcare, more sustainable agriculture, and greater food security.
About Us -boilerplate
79 words
At Startup Nation Central we help global solution seekers move forward with tackling complex challenges by giving them frictionless access to the expertise and solutions of Israel’s problem solvers, leveraging their bold and determined approach to innovation. We call this Impatient Innovation. As a free-acting NGO, our work goes beyond borders and ideologies, allowing us to build bridges and strengthen existing ties, so that the world can make meaningful progress in key areas– from climate to health to food security.
About Us -boilerplate
39 words
At Startup Nation Central we help global solution seekers tackle complex challenges by giving them frictionless access to the expertise and solutions of Israel’s problem solvers, and their bold and determined approach to innovation. We call this Impatient Innovation.
About Us -boilerplate
27 words
Startup Nation Central is a free-acting NGO providing global solution seekers frictionless access to Israel’s bold and impatient innovators to help tackle the world’s most pressing challenges.
About Us -boilerplate
18 words
Startup Nation Central provides frictionless access to Israel’s Impatient Innovation, connecting global solution seekers with local problem solvers.
Startup Nation
Finder –
engagement platform
Startup Nation Finder
Bringing together global solution seekers with Israel’s impatient innovators to create business connections and discover potential opportunities. Finder gives you unrestricted access to real-time, updated information and deep business insights on Israeli tech founders, the companies they’re building, how they’re recruiting or pivoting, and what their projected growth is over time. Sign up today and connect with more than 7,200 startups and hundreds of innovation scouts, investors, and accelerators.
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