Startup Nation Central Brand Guidelines
Startup Nation Central
Brand Guidelines
Welcome to the Startup Nation Central Brand Guidelines. Outlined here are the visual and verbal identity elements of our brand. In the end guidelines are just that, a guide. Use your best judgement and reference this document as a starting point.
Brand Guidelines
- Introduction
- Startup Nation Central
- Our Positioning
- Our Brand Pillars
- Our Values
- Our Vision
- Our Mission
- Value Proposition
- About Us
Look & Feel
- Introduction
- Design Principles
- Visual Identity Elements
- Visual Identity Elements at a Glance
Logo System
- Introduction
- Primary Logo
- Logo Typeface
- Colour variations
- Background control
- Logo Dont's
- Horizontal Co-Branding
- Vertical Co-Branding
- Nested Co-branding
- Favicon Icon — Breakdown
Logo Movement
- Introduction
- Flexible Type System for Animation
- Extended Logo
- Logo with Supporting Text
- Tall Logo Lockup
- Logo with Supporting Text
- Logo with Short Dashes
Color Scheme
- Introduction
- Visual Tool: Indigo Blue
- Tekhelet
- Visual Tool: Sun Bleached Pastels
- Colour Origins
- Colour Usage Scale
- Colour Combinations
Typography
- Introduction
- Type Hierarchy
- Primary Typeface
- Secondary Typeface
- Tertiary Typeface
- Annotation Typeface
- Type scales
- Common errors
Annotations & Notes
- Introduction
- Hand drawn annotations & notes
- Notes Typeface
- Note layer construction
Iconography
- Introduction
- Iconography
Photography & AI Images
- Introduction
- Visual Tool: Photography
- Photographic Style
- The People
- A.I. Generated images - Prompt Writing
- A.I. Generated images - Samples
- Photo Filter
Diagrams & Schematics
- Introduction
- Schematic filter
- Schematic Filter Detail
- Schematic Filter Examples
Textures
- Introduction
- Textures
- Texture layers construction
Layout Guidelines
- Introduction
- Artwork Layers
- Layout Construction — No-Image
- Layout Construction — With Image
- Layout Construction — Image with Bleed
Application Examples
- Physical
- Digital
- Swag
- Signage
- Social
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