Startup Nation Central Brand Guidelines

Logo System

Content

  • Introduction
  • Primary Logo
  • Primary Logo — Breakdown
  • Logo Typeface
  • Colour variations
  • Background control
  • Logo Don’ts
  • Co-Branding

The logo is the primary identifier of our brand. It is employed to quickly communicate our name and identity to the world.

Primary Logo

 
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Primary Logo

— Breakdown

 

The primary letterforms are the basis for the lockup proportion.The letter “T” is used to measure the x-height.

The lineweight of the blue strokes match the width of the horizontalbars on the “T” letterform.

 

Primary Logo with supporting text

 

The primary letterforms are the basis for the lockup proportion.The letter “T” is used to measure the x-height.

The lineweight of the blue strokes match the width of the horizontalbars on the “T” letterform.

Full explaination of construction of the lockup is explained in logo movement section of this guide

Primary Logo with supporting text

— Breakdown

 

The primary letterforms are the basis for the lockup proportion.The letter “T” is used to measure the x-height.

The lineweight of the blue strokes match the width of the horizontalbars on the “T” letterform.

Full explaination of construction of the lockup is explained in logo movement section of this guide.

Color variations

The branding can be used in two types of color applications: Mono- or Duo-tone.

The Due-Tone is our main logo, make sure to use it if you can.

otherwise this is to be implemented at the designer’s discretion, based on the desired outcomes of the relevant collateral.

Two colors
LINES: TEKHELET BLUE
WORD-MARK: WHITE

Two colors
LINES: TEKHELET BLUE
WORD-MARK: PALM BLACK

Mono color
LINES: WHITE
WORD-MARK: WHITE

Mono color
LINES: PALM BLACK
WORD-MARK: PALM BLACK

Two-Color Examples

LINES: TEKHELET BLUE
WORD-MARK: WHITE

LINES: TEKHELET BLUE
WORD-MARK: WHITE

LINES: TEKHELET BLUE
WORD-MARK: PALM BLACK

LINES: TEKHELET BLUE
WORD-MARK: PALM BLACK

LINES: TEKHELET BLUE
WORD-MARK: PALM BLACK

LINES: TEKHELET BLUE
WORD-MARK: PALM BLACK

LINES: PALM BLACK
WORD-MARK: PALM BLACK

LINES: PALM BLACK
WORD-MARK: PALM BLACK

LINES: PALM BLACK
WORD-MARK: PALM BLACK

LINES: WHITE
WORD-MARK: WHITE

LINES: WHITE
WORD-MARK: WHITE

LINES: WHITE
WORD-MARK: WHITE

LINES: WHITE
WORD-MARK: WHITE

LINES: WHITE
WORD-MARK: WHITE

LINES: WHITE
WORD-MARK: WHITE

Background control

Considering visual contrast when placing the logo on any background is important.

The logo should not only be legible; it should also make a clear, strong statement when used. If there is not enough contrast between the logo and the background, the presence of the logo is weakened.

The logo may be placed on photographs, textures and patterns as long as there is enough contrast for the logo to be visible.

The logo may be used on any of the approved solid-colour background.

The logo may be placed on textures and patterns.

Use the dark or light version to achieve maximum contrast.

The dark version of the logo may be used on any light photographic background where contrast is ensured.

The light version of the logo may used on any dark photographic background

Don’ts

Don’ts

Don’ts

Don’ts

Don’ts

Don’ts

Don’ts

Don’ts

Don’ts

Don’ts

Horizontal Co-Branding

 
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Horizontal Co-Branding
— Breakdown

The primary letterforms are the basis for the lockup proportion. The letter “T” is used to measure the x-height.

The lineweight of the blue strokes match the width of the horizontal bars on the “T” letterform.

The secondary typeface is 0.66 xthe height of the primary logo-text.

Vertical Co-Branding

Vertical Co-Branding
— Breakdown

The primary letterforms are the basis for the lockup proportion. The letter “T” is used to measure the x-height.

The lineweight of the blue strokes match the width of the horizontal bars on the “T” letterform.

The secondary typeface is 0.66 x the height of the primary logo-text.

Nested Co-branding

The primary letterforms are the basis for the lockup proportion. The letter “T” is used to measure the x-height.

The lineweight of the blue strokes match the width of the horizontal bars on the “T” letterform.

The secondary typeface is 0.66 x the height of the primary logo-text.

Nested Co-branding
— Breakdown

The primary letterforms are the basis for the lockup proportion. The letter “T” is used to measure the x-height.

The lineweight of the blue strokes match the width of the horizontal bars on the “T” letterform.

The secondary typeface is 0.66 x the height of the primary logo-text.

Next

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